Big Idea #1: Unify the Message and Voice

1.1 The Message Platform

  • Fact Sheet
  • Message Platform
  • Proof Points
  • Compare College TX

1.2 Connect with Administrators and Faculty

  • Fact Sheet
  • Message Platform
  • Proof Points
  • THECB Higher Education Almanac

1.3 Reach Out to Local News Media

  • Fact Sheet
  • Message Platform
  • Proof Points
  • Sample Media Alert
  • Sample Press Release
  • Sample Social Media Posts
  • Talking Points for Elected Officials
  • Compare College TX

1.4 Step Up Your Social Media

  • Fact Sheet
  • Infographics
  • Message Platform
  • Proof Points
  • Sample Editorial Calendar
  • Sample Social Media Posts